This party is not sober curious but

SOBER FURIOUS

The high-quality nightclub experience with delicious mocktails, the best DJs and safer space guidelines – just without any alcohol.

Welcome to the year 2023:

Finland’s Foreign Minister Pekka Haavisto played a DJ gig for a sold out alcohol-free nightclub

In a country known for its heavy binge-drinking culture, alcohol free club nights are sold out night after night. Dry January was kicked off with a club night where even Finland’s Foreign Minister Haavisto threw a dj gig as DJ Pexi on January 5th.

Dj Pexi aka Finland's Foreign Minister Pekka Haavisto at Sober Furious club 5.1.2023 at Ääniwalli, Helsinki, Finland. c: Filmed.fi / Tapio Auvinen

The growing interest towards finding new ways to party without intoxication had led to growing popularity and demand of alcohol-free club nights in Finland. Helsinki-based nightclub concept Sober Furious has had a successful first year touring in Finland’s most famous nightclubs and iconic party scenes in the biggest university cities of the country.

 

The idea of the club was invented by two sober female entrepreneurs, Laura Wathén and Katri Ylinen. Wathén and Ylinen are co-founders of a popular Instagram community Darravapaa (“hangover-free”).

Sober Furious club experience aims for a safer space and there won’t be alcohol sold or consumed at the party.

At Helsinki, Tampere and Turku

Upcoming EVENTS

February 2023: Turku

More info coming soon.

February 27th, 2023: Tampere

More info coming soon.

March 2023: Tampere

More info coming soon.

April 2023: Helsinki

More info coming soon.

Tanssivia ihmisiä alkoholittomissa Sober Furious juhlissa

press release

Finland’s Foreign Minister Pekka Haavisto played a DJ gig for a sold out alcohol-free nightclub

In a country known for its heavy binge-drinking culture, alcohol free club nights are sold out night after night. Dry January was kicked off with a club night where even Finland’s Foreign Minister Pekka Haavisto threw a dj gig as DJ Pexi on January 5th.

Dj Pexi aka Finland's Foreign Minister Pekka Haavisto at Sober Furious club 5.1.2023 at Ääniwalli, Helsinki, Finland. c: Filmed.fi / Tapio Auvinen

Dry January is a popular phenomenon in Finland and an alcohol-free Sober Furious club kicked off the Dry January 2023 in one of Helsinki’s most popular nightclubs, Ääniwalli. The party goers were in for a big surprise as Finland’s Foreign Minister Pekka Haavisto threw a rare and unique dj gig during the night. Haavisto is known for his music hobby in Finland. During his previous campaign for President of Finland, Haavisto toured as a DJ. DJ Pexi was playing for a full audience as there were 650 tickets sold to the event.

Spinning records is a way to relax for me. It was fun to be part of this remarkable phenomenon that Sober Furious club is. During my gig I played some of my very favorite songs, Minister Haavisto aka DJ Pexi commented.

The growing interest towards finding new ways to party without intoxication had led to growing popularity and demand of alcohol-free club nights in Finland. Helsinki-based nightclub concept Sober Furious has had a successful first year touring in Finland’s most famous nightclubs and iconic party scenes in the biggest university cities of the country. The idea of the club was invented by two sober female entrepreneurs, Laura Wathén and Katri Ylinen. Wathén and Ylinen are co-founders of a popular Instagram community Darravapaa (“hangover-free”).

– We’ve always loved to dance the night away, but alcohol consumption brings many downsides to our experiences in the night life; such as poor drunken behaviour by fellow party goers and harassment. We wanted to see what would happen if you would take the alcohol out of the picture but otherwise keep the concept of the club night the same, Wathén explains.

The idea of the club is to offer high-quality electronic music club nights with safer space guidelines (such as zero-tolerance towards harassment) and bars serving delicious cocktails – just without any alcohol.

– The first year of Sober Furious clubs was very successful and our club nights have been sold out one after another. During the coming year we will be touring in new cities as we have got several requests from different nightclubs that would like to host our club. Also we are more than happy that many of Finland’s most well known dj’s such as Dj Orkidea, Renaz, Dj hapan korppu, Rony Rex and Windows95man are on board with us wanting to create unforgettable night outs for the sober party people, tells Ylinen.

A northern country known for heavy binge-drinking has turned out to be quite sober curious

As Finland’s national broadcasting company Yle has previously reported, “when it comes to alcohol consumption per capita per annum, Finland barely makes it to the top 10. But there is a lot of binge drinking, meaning that the times that people in the country choose to drink, they often go all in.

Around half a million people in Finland drink well above the risk limit, according to the Finnish Institute for Health and Welfare (THL). Nearly 80 percent of alcohol consumption is classed as hazardous use, which occurs when the drinking limit is exceeded or when alcohol is consumed by risk users.”

However, during the last years sober curiosity has been trending widely in Finland. Interest towards low-alcohol or non-alcoholic drinks and activities have been growing rapidly: the sales of alcoholic beverages have been decreasing in Finnish alcohol monopoly distributor Alko and foodservice wholesaler Kespro reports that the sales of non-alcoholic beer have been increasing 108 % in 2022, compared to the year 2019.

More information:

Katri Ylinen
+358 44 9871966

posti@darravapaa.fi

 

Sober party people at Dj Pexi's gig (aka Finland's Foreign Minister Pekka Haavisto) at Sober Furious club 5.1.2023 at Ääniwalli, Helsinki, Finland. c: Filmed.fi / Tapio Auvinen